A sales inquiry can come through a chain of events, starting with a search, a link, or a referral, and doesn't necessarily involve a custom website
Here's how internet traffic can be funneled into a phone call that will actually get you some cash:
So here's a typical web-assisted sale:
- A "wanna turn into a" buyer is trying to solve a problem of theirs: they need and do not have something that you happen to have for sale (and just to brag, if you're among my clients, you're fortunately their best choice). So that's about whether or not they find you while on the hunt for something that you can get them. If, on the other hand, they're interested in you specifically, curious about what you offer, then a tiny, miniscule amount of work on your part can make you easily findable, which solves their problem, and then yours.
- Whether they're searching for "lawn care in Toronto" or "A&B Landscapers," the search results will vary according to how online you are. The results might include your website, or it may turn up 3rd-party public listings sites, blogs, discussion sites and social referrals from their online friends. If you've been skillful or lucky, then your official page will be at the top of the results, followed by the other sites I mentioned. If "you" are already well-documented, then most of the work towards that goal is already done.
- Your website or profile can help potential patrons decide what they're interested in, the specific enquiries that can help them to make a decision. It can also help them decide specifically which of your people to contact. It can even help them decide on their timing. This is how you can optimize your sales and customer service hours so much, you'll be able to give your front desk people additional responsibilities.
- Your staff can devote their time to answering questions that are specific to each case, and use the internet to present information to the customer.
- A continuous and relaxed web strategy should pay for itself
- Increased sales, increased satisfaction and decreased presentation costs should recoup costs associated with an internet presence
- If web work is done incrementally, costs can be recouped continuously and a sensible budget can be maintained
